New stars shed light on the past

source: spacestelescope.org

This day was supposed to be my deadline day for all the three courses that I take during the Fall semester. It was supposed to be. Until I heard the news. Then, I got a discount, a postponed deadline for one of my courses from a professor, because of that matter.

In the States, I am used to talking and speak up about everything to professors lightheartedly. It is quite different from what students in Indonesia feel and experience towards the form of relation between students and professors. I still remembered how difficult at that time lobbying with a vice dean of a law department in one university in Central Java when I helped a student’s from a risk of drop-out.

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By Utami Diah Kusumawati

I learned from my family that strong-willed and influential women of our royal ancestry had great roles in creating the history of my country, Indonesia.

I remember the day I first learned about this heritage from my father,  Raden Untung Subarkah.

“You are a Raden Rara,” he told me when I was an elementary student in Jakarta, the capital city of Indonesia. “That is why I give you name Diah, which means a royal daughter.”

Raven Rara is a nobility title given to Javanese women who have royal blood, especially from the eighth generation or after. Javanese is one of the largest ethnic groups in Indonesia, which has 300 ethnic and linguistic groups throughout its archipelago, according to worldpopulationreview.com.

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Pew Research Center sees shifting trends in mobile adoption

By Utami Diah Kusumawati

Aaron Smith, associate director of research on internet and technology issues at Pew Research Center, says mobile adoption in America has changed in the last couple of years.

Americans nowadays prefer to use mobile devices and smartphones for accessing news as well as for e-commerce activities, according to Pew.

“By mobile phone we see a huge increase in the overall share of Americans getting news on mobile applications,” Smith said during a presentation at MobileMe&You 2017.

The study by Pew also showed that in terms of overall usage, the number of American adults who accessed news from mobile devices increased from 54 percent in 2013 to 85 percent in 2017. Meanwhile, the number of adults who read news from a desktop or laptop increased slightly from 82 percent in 2013 to 85 percent this year.

“Now, mobile news usage is neck and neck with traditional desktop consumption,” Smith said.

He added that there was also an increase in the number of people who prefer mobile devices to laptops or desktops for reading news. Based on his research, the share of Americans who preferred to access news using mobile devices rose from 56 percent in 2016 to 65 percent in 2017.

The growing number of Americans who use mobile devices to search for news articles showed there was more mobile engagement from readers. Furthermore, Smith pointed out that mobile news readers were more interested in exploring long-form articles rather than shorter stories.

“Per article basis, people engage more with long-form articles. On average, people that we examined spent 123 seconds on the long-form materials and 57 seconds on short-form articles,” he said.

Smith also highlighted a shifting trend in consumer behavior in terms of mobile app usage. If in 2013 consumers were afraid to purchase things online, he said that’s certainly not the case this year.

“Four or five years ago we got questions from reporters about why people were scared of buying things online. Now, the facts showed that people bought something online using their cellphones,” Smith said.

The Pew study also showed that this year,  people used mobile devices for a growing number of reasons, including for finding jobs, accessing online dating applications and reading electronic books.

As much as 28 percent of Americans used their smartphones as part of a job search. Within this group, half used their smartphones to fill out job applications and create a resume. Meanwhile, 9 percent of Americans said that they used mobile dating applications, a three-fold increase since 2013.

“Since the advent of mobile applications, young people were the most likely group to use online mobile dating apps,” Smith said.

When it comes to reading on mobile, Smith said that 13 percent of Americans read electronic books in the last year on their mobile devices. The number, he added, was up from 5 percent in 2011.

Smith said that the research center did a study on the role of mobile devices in American life because the center is also greatly impacted by trends in mobile adaptation.

“Around 35 to 40 percent of our typical traffic in a month is on smartphones. So, I think it is a kind of significant that people are accessing our materials on smartphones,” Smith said.

Posted in the Mobileme&you2017 blog


Running sustainable digital media brands

By Utami Diah Kusumawati

Raju Narisetti, CEO of Gizmodo Media Group, shared his insights about how to lead, and become financially sustainable, in the competitive digital news industry.

He said one strategy is for news outlets to collaborate with telecommunications companies, such as Verizon or AT&T, to get more people to pay for journalism products.

“I can actually see a scenario where I am a Verizon subscriber. I have internet and all of that at home. If I get a note from Verizon in my monthly bill saying, ‘Hey for a dollar or more in your bill, here all these amazing brands plus some exclusive things would you want it?’ I would say yes,” he said.

This new payment ecosystem, he added, would lift some of the burdens on media companies in their struggle for subscriptions. But he said that media companies would need to think about subscription fees if they want to expand or reach international audiences. He gave an example of how a few dollars added to a digital subscription fee would be quite expensive for people living in other countries.

Narisetti also believes that journalists should think more about how to bring their stories to more readers.

“Our industry often fails and struggles at what I called an intersection,” he said, adding that he wished news organizations would adapt more to allow the intersection of the newsroom and business side to thrive and encourage sustainable journalism.

Next, he pointed out that to be sustainable and to win the attention of readers in the digital world, media companies should not forget to keep the core values of journalism in order to produce meaningful storytelling.

“If you have enduring journalism and if you have strong storytelling, then your brand will be on the top of mind. That is how you can continue on winning this battle,” he said.

During the session, Narisetti advised young journalists not to focus solely on technological tools, but also to grow their curiosity in creating stories.

“Tools and all of that are great if you know how to do them, but if you don’t have the essential curiosity about looking into something and saying,’ I wonder why this is the way it is and translates it into a story, video, or podcast, then it is nothing,” he said.

Prior to his job at the Gizmodo Media Group, Narisetti worked as the Senior Vice President of Strategy at News Corp, was Managing Editor of the Wall Street Journal Digital Network, and was Managing Editor of the Washington Post.

Gizmodo Media Group is a part of Univision Communications. Its readership is primarily young Americans in their 20s and 30s.

posted in the Mobileme&you2017 blog

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Perempuan Aksara

tetap membumi meski dunia membuatmu melambung tinggi

Dongeng si Abu-Abu

ku tinggalkan namaku di sini, dengan ujung jarinya ia menuliskan cerita, sebuah dongeng untuk dikisahkan.

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